This course is one of the six courses that make up level 3 of the Bachelor of Management Studies (Honours) (BMSH) Degree Programme. Only the learners who have enrolled for the BMSH programme can follow this course during their first year of study. 

It is a compulsory 5 credit course which requires 250 hours of study. The course is offered during the first semester by the Department of Marketing Management under The Faculty of Management Studies. There are no pre-requisites for this particular course.